For sales leaders and business owners, focusing a lot on just making more sales, getting more leads, and sending out more proposals might seem good. But the problem is that they tell us what happened, not what's going to happen.
This week, we have an insightful conversation with Hannah Ajikawo as we explore the fundamental stages of awareness, consideration, decision, and post-purchase, shedding light on the complexities beyond the traditional "funnel" analogy.
Salespeople can sometimes get so tied up in the passion of our product or service we can often experience blindspots in seeing that our product (probably) isn't the most important thing in our prospects world.
We’re all taught at some point that we need to ask for a Call to Action (CTA)– a request that the person we’re talking to commit to do something. And usually, we make that request. But how effectively?